Starting a business is exciting, but one of the biggest questions every entrepreneur faces is: "Where will the money come from?"
Before taking Entrepreneurship at Washtenaw Community College (WCC), I often thought startup funding was something that mainly came from investors, banks, or large grants. Through our Financial Plan – Investors assignment, I learned that many successful businesses actually begin with something much simpler: owner contributions, resourcefulness, and a willingness to invest in your own vision.
As the co-owner of Dee & Dee Brown LLC, this assignment gave me the opportunity to examine how our business was funded and what future funding opportunities might help us continue growing.
Understanding Startup Funding
Startup funding refers to the money and resources used to launch and operate a business. Every entrepreneur must determine how they will pay for equipment, supplies, marketing, technology, inventory, and other startup expenses.One important lesson I learned is that not all startup funding comes from outside sources. Many entrepreneurs begin by investing their own money, using existing resources, and gradually growing their business over time. That describes our journey at Dee & Dee Brown LLC.
How We Funded Dee & Dee Brown LLC
When we completed our startup funding worksheet, we realized that our business was primarily self-funded. We did not receive investor funding, bank loans, or business grants when we started.Some of the expenses we invested in included:
✔ Software subscriptions
✔ Cleaning supplies
✔ Clothing racks
✔ Hangers
✔ Clear resealable bags
✔ Packing tape
✔ Tissue paper
✔ Printer ink and paper
✔ Photography lighting
✔ Cell phone usage
✔ Workspace setup
✔ Storage and organization supplies
✔ Cleaning supplies
✔ Clothing racks
✔ Hangers
✔ Clear resealable bags
✔ Packing tape
✔ Tissue paper
✔ Printer ink and paper
✔ Photography lighting
✔ Cell phone usage
✔ Workspace setup
✔ Storage and organization supplies
These investments may seem small individually, but together they created the foundation necessary to operate and grow our business.
Our startup funding came from owner contributions and personal resources.
Figure 1 shows the startup funding plan we developed as part of our Entrepreneurship coursework. The worksheet highlights that Dee & Dee Brown LLC was primarily funded through owner contributions rather than loans or outside investors. It also illustrates future funding opportunities we identified, including veteran-owned business grants and student entrepreneurship grants. Completing this exercise helped us better understand the difference between planned funding and actual funding available at startup.
Entrepreneurship Is About More Than Money
One of the biggest takeaways from this assignment was realizing that startup funding is not only about dollars and cents. Funding also represents commitment. Every hanger purchased, every software subscription paid for, and every hour spent organizing inventory represented an investment in our future.As a veteran, returning college student, and entrepreneur, I have learned that building a business often requires believing in yourself before anyone else does. This assignment reminded me that many successful businesses start with determination, creativity, and consistent effort rather than large amounts of outside funding.
Thinking About Future Funding Opportunities
Another important part of the assignment was identifying possible future funding sources. Although Dee & Dee Brown LLC has not received grants or outside investments, this exercise encouraged us to think strategically about future opportunities.Potential funding sources may include:
- Veteran-owned business grants
- Small business development programs
- Entrepreneurship competitions
- Student entrepreneur funding opportunities
- Local and state small business grants
Why This Assignment Matters
Many students think financial planning is simply about completing a spreadsheet. However, this assignment showed me that financial planning is really about understanding the story behind a business.It helped me answer important questions:
- How did we get started?
- What resources have we invested?
- What opportunities exist for future growth?
- What funding sources should we explore next?
Building a Business While Earning a Degree
One of the unique aspects of our journey is that Dominique and I are building Dee & Dee Brown LLC while attending Washtenaw Community College online. As Business students, we are able to immediately apply classroom concepts to a real business.Assignments like this allow us to connect entrepreneurship theory with real-world experience. Instead of studying a hypothetical company, we are analyzing our own business and making decisions that can directly impact its future.
The Financial Plan – Investors assignment taught me that startup funding is not always about finding investors or taking out loans. Sometimes it begins with personal commitment, careful planning, and a willingness to invest in your own vision.
The Financial Plan – Investors assignment taught me that startup funding is not always about finding investors or taking out loans. Sometimes it begins with personal commitment, careful planning, and a willingness to invest in your own vision.
Dee & Dee Brown LLC was built through owner contributions, hard work, and a belief that it is never too late to learn, grow, and pursue entrepreneurship. As we continue expanding our veteran-owned business, we will keep exploring new funding opportunities while staying focused on the values that helped us get started.
Every successful business begins somewhere. This assignment reminded me that our journey started with a simple decision to believe in ourselves and take the first step.

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