How We Use SEO to Get Free Traffic to Our Reseller Business | Dee & Dee Brown LLC

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Most resellers think growth comes from listing more inventory.

It doesn’t.

It comes from understanding how people find you online—and building systems that bring them to you.

That’s where SEO (Search Engine Optimization) changed everything for us.

The Problem: Posting Without Strategy

When we first started building Dee & Dee Brown LLC, we were doing what most resellers do:

  • Posting listings
  • Sharing our closet
  • Creating content without direction

But we were missing one key thing:

👉 People couldn’t find us unless we went to them.

That meant:

  • No consistent traffic
  • No system for growth
  • Too much time chasing sales

What We Learned About Digital Marketing

Digital marketing is not just posting.

It’s about:
👉 Building relationships using digital tools and platforms

Once we understood that, we stopped guessing and started using strategy.

How SEO Changed Our Approach

We realized people were already searching on Google for:

  • “How to sell on Poshmark”
  • “Beginner reseller tips”
  • “How to make money reselling clothes”

So instead of chasing people…

👉 We started creating content that meets them where they already are.

The Dee & Dee SEO System 

Step 1: Identify Search Intent

Not all searches are the same.

We learned to recognize:

  • Informational → “What is the best way to sell on Poshmark?”
  • Transactional → “Buy clothes online”
  • Navigational → Searching for a specific brand or site

We focus on informational searches because that’s where trust starts.

Step 2: Create Content Around Real Questions

We turn those searches into blog posts like:

  • “How to Price Items on Poshmark for Profit”
  • “Beginner Reseller Mistakes to Avoid”

This is content marketing + SEO working together.

Step 3: Optimize the Page (On-Site SEO)

We structure every blog with:

  • A strong title tag (what shows in search results)
  • Clear headings (H1, H2)
  • Keywords throughout the content
  • Real examples from our business

This helps search engines understand what the page is about.

Step 4: Build Visibility (Off-Site SEO)

We also focus on:

  • Sharing blogs on social platforms
  • Getting mentions or links from other sites
  • Turning blogs into videos and reels

This builds authority through inbound links, which helps rankings.

Where POEM Fits In (Paid, Owned, Earned Media)

We didn’t realize it at first, but we were using all three:

  • Owned Media → Our blog, Poshmark closet, and Stan Store
  • Paid Media → Boosting posts or ads
  • Earned Media → Reviews, comments, shares from other resellers

👉 The goal is to turn owned content into earned trust

Real Example From Dee & Dee

When we post a blog like this:

  1. Someone searches on Google
  2. They find our blog
  3. They read our system
  4. They trust our experience
  5. They visit our store or download our freebie

That’s not random.

👉 That’s a system.

What Other Resellers Need to Understand

If you’re only posting listings, you’re working too hard.

You need:

  • A way to be found
  • A way to build trust
  • A way to guide people to your products

SEO does all three.

If you’re building a reseller business and need structure, not guesswork:

👉 Join our list and get access to tools, checklists, and real systems we use.

Learning. Applying. Building.
Dee & Dee Brown LLC

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